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Salesforce.com Seeks to Move Chatter Beyond Sales, Marketing

 
 
By Channel Insider Staff  |  Posted 2010-06-23
 
 
 
Salesforce.com wants to put Chatter, its new social collaboration platform, into the hands of every corporate user who needs to work with customers or with co-workers to solve problems, provide service or share ideas. Salesforce.com is offering Chatter-only licenses for customers that are already using the Salesforce.com suite so that companies can deploy the collaboration platform beyond the sales and marketing organization.

The next goal for Salesforce.com is to get as many users as possible inside the company's 77,300 customers to start using Chatter as their general-purpose collaboration platform.

Chatter has a Facebook-like interface that allows employees to link up and collaborate on any project or problem of mutual interest through the exchange of messages, files, documents or Web links. It was initially developed as an add-on application to help sales teams track leads and sales opportunities all the way to signed sales agreements.


To read the original eWeek article, click here: Salesforce.com Seeks to Make Chatter an All-Purpose Collaboration Tool