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HP Channel Chief DiFranco Moves to PSG

 
 
By Jessica Davis
 
 
 

HP’s channel chief Stephen DiFranco has been appointed to senior vice president and general manager for the Americas region of HP’s Personal Systems Group (PSG).  DiFranco will continue to lead the solution provider program until a replacement is named, HP said. HP has commenced a search for a new channel chief.

DiFranco’s move to PSG comes just over a year after he joined HP from Lenovo where he served as vice president of consumer and commercial channels. He replaced Adrian Jones, who has since joined Oracle.  

As channel chief DiFranco focused on making it easier for partners to do business with HP.

In his new role, DiFranco will report directly to Todd Bradley, executive vice president of PSG.

DiFranco is replacing Stephen DeWitt who has been named senior vice president and general manager of the WebOS global business unit.

"Stephen DiFranco has shown the leadership and operational discipline that exemplifies our executive bench," said Todd Bradley, in a prepared statement. "His experience driving profitable growth with our channel partners will be essential to leading PSG’s business across the Americas region."

In his new role, DiFranco will be responsible for driving the marketing, sales and operations strategy for the continued growth of PSG in the United States, Canada and Latin America. DiFranco will be responsible for the financial performance of both the commercial and consumer business.

DiFranco’s move comes amid a series of changes in management at HP, following the appointment of new CEO Leo Apotheker in November 2010 and the ouster of his predecessor Mark Hurd.

 

 

This article was originally published on 2011-07-11