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Survey Finds Social Sharing Options Increase E-Mail Click-Through Rates

 
 
By Channel Insider Staff
 
 
 
Based on a survey by GetResponse, e-mail messages that included a social sharing option generated 30 percent higher click-through rates (CTRs) than e-mails without a social sharing option. The study also found that e-mails with a Twitter sharing option return over 40 percent higher CTRs than messages without any social media links.

The GetResponse study analyzed social media integration and sharing using Twitter, Facebook, MySpace, LinkedIn and Digg in almost 500 million e-mails sent by 19,149 GetResponse customers. The survey found 60 percent of all social e-mails included only one sharing icon and only 11.2 percent of social e-mails included three icons or more. Twitter was the most popular social sharing option, included in 67.2 percent of all social e-mails; Facebook came in a close second at 62.7 percent. E-mails shared on Twitter returned CTRs of 10.20 percent, over 40 percent higher than messages not linked to any social media.


To read the original eWeek article, click here: E-Mail Click-Through Rates Increase with Social Sharing Options, Survey Finds

This article was originally published on 2010-06-21