
Survey Finds Social Sharing Options Increase E-Mail Click-Through Rates
Based on a survey by GetResponse, e-mail messages that included a social sharing option generated 30 percent higher click-through rates (CTRs) than e-mails without a social sharing option. The study also found that e-mails with a Twitter sharing option return over 40 percent higher CTRs than messages without any social media links.
This article was originally published on 2010-06-21
The GetResponse study analyzed social media integration and sharing using Twitter, Facebook, MySpace, LinkedIn and Digg in almost 500 million e-mails sent by 19,149 GetResponse customers. The survey found 60 percent of all social e-mails included only one sharing icon and only 11.2 percent of social e-mails included three icons or more. Twitter was the most popular social sharing option, included in 67.2 percent of all social e-mails; Facebook came in a close second at 62.7 percent. E-mails shared on Twitter returned CTRs of 10.20 percent, over 40 percent higher than messages not linked to any social media.
To read the original eWeek article, click here: E-Mail Click-Through Rates Increase with Social Sharing Options, Survey Finds