Cisco Systems Puts Focus on Enterprise Video
Cisco Systems is introducing a new enterprise video content strategy, along with new products that were designed to change the way enterprises collect, share and consume corporate video content.
Video has changed the way people do business, and that’s showing in data collected by Cisco, said Guido Jouret, CTO of enterprise video at Cisco Systems. He noted that 76 percent of executives watch video at least weekly, 71 percent will increase usage of one-way video, and 93 percent of executives who watch employee-created video actually comment, recommend, forward or rate the videos.
Cisco has been focusing on providing video communications over the last few years with products like WebEx and TelePresence, and although the company hasn’t exactly been silent on the subject of stored content (both WebEx and Cisco TelePresence products offer the ability to record and store video, for instance), this new strategy and product category will shift more of its video focus to stored content.
"Our strategy is actually very simple. We want to make it easy, integrated and pervasive," Jouret said.
Cisco enterprise video content strategy has four key goals – simplify how organizations capture video from telepresence and videoconferencing endpoints to record or stream across a network, adapt video so it can be viewed on any device or application (as well as make it more easily navigable), make it easier to share video to more devices (in particular mobile devices), and accelerate live and on-demand video delivery across the enterprise to branch offices and remote users.
One of the key elements of this transformation is introducing video analytics into Cisco Show and Share, the vendor’s webcasting and video sharing application. The video analytics feature will be able to identify speakers based on their voice imprint. Once speakers have been identified in a video, they will be tagged in any videos in which they appear. Additionally, videos can be tagged with keywords so they can be more easily searched. The analytics platform is language independent, but keyword tagging is currently only available in English.
"We think the combination of these capabilities will help customers record and consume a lot more video in the enterprise," said Didier Moretti, vice president and general manager of media experience and analytics business unit at Cisco Systems.
Show and Share had limited analytic functions prior to Cisco’s announcement, but now it’s fully integrated to take advantage of the video analytic capabilities, he noted. Additionally, Show and Share Mobile will also be made available on October 30.
To simplify video data capture itself, Cisco has integrated Cisco TelePresence Content Server, the Cisco MXE 3500 Series (which has a new software release), and Cisco Show and Share. According to Moretti, the integration of the three products enables customers to record an HD video from a videoconferencing or telepresence endpoint and then automatically post the video to Cisco Show and Share. Users are now also able to stream videoconferences and telepresence meetings directly into Show and Share.
"It’s an important new category for Cisco. As customers are looking to do more with video, video content is this new category that builds on the video infrastructure and is very synergistic with it," Moretti said.
He added that this is the next major step on the way to having pervasive video.