Tech CEOs See Disruption as Route to Transformation
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Tech CEOs See Disruption as Route to Transformation
The digitization of business is a high priority for CEOs. Tools that analyze customer experience and offer cognitive computing/AI solutions are attractive to them. -
Top Tech CEO Priorities
21% of U.S. tech company CEOs cite the digitization of their business as a top strategic priority while 20% cite the need to develop a stronger client focus. One-fifth listed the implementation of disruptive tech as a top priority. -
Staff Surge
95% expect an increase in head count over the next three years, compared to only 2% who expect a decrease within this period. -
Man to Machine
78% expect that automation/machine learning will replace at least 5% of their workforce over the next three years within sales, and 74% expect the same impact in marketing. -
Spending on Regulatory Advisory, Cyber-security Solutions
28% consider regulatory advisory solutions as a top tech investment focus for the next three years while 25% cite cyber-security solutions. -
Spending on Tools for Customer Experience, Cognitive Computing and AI
22% said they will be highly focused on investing in tech tools that measure and analyze the customer experience/customer needs over the next three years while 21% are very interested in acquiring cognitive computer/artificial intelligence solutions. -
Geographic Expansion
21% said their company is looking to invest in a geographic expansion outside of their home country over the next three years and 20% said they will be expanding their facilities during this time. -
Innovative Companies
48% work at companies considered to be accelerated in approaching innovation, which means innovation is regularly occurring within their organization with a defined approach, available tools, processes and resources—along with at least some leadership direction. -
Sudden Shift: Market Report
80% said their organization is taking advantage of disruptive tech to improve product/services offerings, and 73% said disruptive tech enables them to improve interactions with customers. -
Sudden Shift: Peak Efficiency
72% said their company's productivity is increasing due to disruptive tech, and 70% said these changes are boosting sales. -
Sudden Shift: Relational Value
70% said disruptive tech is helping their companies better interact with partners/vendors, and 65% said it has resulted in improved employee satisfaction. -
Cyber-security, Regulatory Concerns
38% are concerned about cyber-security risk, and 29% are concerned about regulatory risk as well as reputational/brand risk.
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Why Metrics Matter to the Channel Technology company CEOs view disruptive innovation as a means to transform a broad range of business areas, according to the findings of a recent survey from KPMG. Its "U.S. Technology Industry CEO Outlook" report indicates that disruptive tech can help improve product/services offerings, enable organizations to enhance interactions with customers, and boost productivity while increasing sales. So, it should come as no surprise that business digitization and disruptive tech implementation emerged as the top three CEO priorities. Among the tools they're planning to acquire: those that measure and analyze customer experience and cognitive computing/artificial intelligence solutions. "Tremendous opportunities exist for companies that can successfully integrate disruptive technologies to create unique customer value propositions and new ways to compete," reads the report. "For technology companies … profit pools and competitive advantages that exist now are going to be short-lived if boards and C-suites do not address—with increasing speed and agility—disruptive trends that both threaten their existing business models and provide sources of opportunity." Channel Insider examines key takeaways from the study.
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