Recent Articles
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Marketing on the Cheap: The Lowly Newsletter
Editor’s Note: This is Part One in a series. VARs need to spend more on marketing. It must be true. You can’t go to a trade show, pick up a technology magazine or look at a channel Web site without hearing about how you need to be pumping at least 10 percent of your budget…
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FOR ESP: The Changing Landscape of Business Consulting
The channel, by and large, has a love-hate relationship with business consulting firms that typically enjoy relationships at the highest echelons of their customers. On the positive side, companies such as Accenture and IBM Global Services usually take the lead in creating or transforming some business process within a large corporate entity. This usually creates a…
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A Compellent Case for Green IT
As the green-IT movement gains momentum, a lot of vendors are elbowing each other to get to the front of the line of environmentally friendly technology companies. For the most part, though, the focus is on reducing power consumption and the costs associated with it. The argument to the customer, therefore, typically centers on reducing…
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The Challenges of Being IT’s Middle Child
Being in the middle is no fun. Just ask a middle child or the passenger in the middle seat. Sure, plenty of people are out there looking for the middle ground, but just as many or more are stuck in the middle. For solution providers, being in the middle is a way of life, and…
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ICF Makes Internet Safer, Easier for Consumers
Microsoft, Oracle, Novell, PayPal and Google are among the IT industry luminaries that have joined together under the banner of the Information Card Foundation to make the Internet safer, more secure and at the same time more open for users. While the ICF isn’t calling itself a standards body, ICF Chairman Paul Trevithik and ICF…
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Cisco Extends Virtualization Reach
Cisco Systems wants to take the mystery out of virtualization. With virtualization spreading quickly from its roots as a server consolidation play into almost every aspect of IT—from storage to applications to desktops—Cisco is looking to rapidly grow its networking virtualization offerings. At its Cisco Live user conference June 24 in Orlando, Fla., company officials…