How to Make Your Marketing More ProductiveBy Howard M. Cohen | Print
Re-Imagining Linux Platforms to Meet the Needs of Cloud Service Providers
ANALYSIS: Many channel partners fail to focus their marketing materials on their customers and what they can do for them. Here's how to turn this around.
'Constant and Consistent' Constructs Your Community
Marketing is no longer a process of "getting your message out there" where it will "attract more eyeballs." There's just too much noise—too many marketers clamoring for customers' attention. It is all but impossible to rise above that much noise.
That's why you must cut through it, and the only way to do that is to leverage your greatest asset—your existing relationships.
Marketing is a relationship-building process that takes time and repeated, consistent, constant contacts from you to your potential audience. Write to them, call them, entertain them, inform them, but keep reaching and contacting them, showing them more and more value until they feel like they're your good friends. People do buy from people they like.
We'll dive deeper into specific strategies in future posts. Watch this space. Tell your friends.