Are Microsoft Partners Feeling Inspired?By Howard M. Cohen | Print
Leaders in the International Association of Microsoft Channel Partners community provided the partner perspective on Microsoft's ability to inspire.
The recent Microsoft Inspire conference started me thinking about my many years of working with the vendor. I began selling Microsoft products in 1982. When the Microsoft Partner Program (MSPP) was introduced, my company joined immediately, having been partnering with the vendor for years. I remained a registered partner of the Microsoft Partner Network (MPN) when it replaced MSPP in 2009.
At that time, everyone we had worked with at Microsoft did everything they could to help us position, promote and sell projects that involved their technologies. There was no better partner.
I continued to be inspired when Allison Watson, then the global channel chief, came to visit me and asked what she could do to make the lives of partners like me easier. I complained that I had nobody at Microsoft to talk to about things like resources and joint marketing calls. A month later, Allison rolled out the MSPP, which included a new role, the partner account manager (PAM). It was exactly the role I had described, and I was inspired by the responsiveness.
Over the past decade, the channel's relationship has changed. The Kevin Turner era, which recently and mercifully ended, brought scorecards and metrics and demands and impatience—and so many requirements for our PAMs to report everything that they had little time to help us. We saw many of our most talented friends leave Microsoft.
When the PartnerFinder site was taken down, it listed more than 118,000 Microsoft Partners in the United States. Today, it is rumored there are barely 30,000. The 4,500 Dynamics partners of that time now reportedly numbers around 400.
I asked some former Microsoft employees whether they still felt inspired by their former company. One said, "I'm inspired by the stock, but my personal opinion is that I have not seen anything bleeding-edge or game-changing come out of Microsoft. There was a lot of hype after Nadella took the helm, but I think they are still dragging in the tech sector."
Another added, "I think Microsoft is getting comfortable in the XaaS delivery model and has figured out how to help partners generate revenue and margin."
Speaking specifically to products that have provided inspiration, a third replied, "OneNote on iOS is pretty cool. HoloLens would be, but it's dragging on forever. Windows is solid now, but not sexy. Not lots of inspiration, if I'm honest."
Input About Microsoft From IAMCP Leaders
Some leaders in the International Association of Microsoft Channel Partners (IAMCP) community contributed more input from the partner perspective.
Thomas Vesque, of Vesque Partners, said his focus is on the Inspire event. "I get re-energized," he said. "I get to see the faces of collaborators. I get to connect with new people. Those connections allow me to be aware of what is available in the marketplace and who is providing it. I feel thankful to Microsoft for putting us in the same room to be able to meet, talk, collaborate."
Vesque added, "Inspired? It's too early to tell for me. Thankful? Definitely."
David Gersten, vice president of sales and marketing at Bond Consulting Services, is currently the secretary to the U.S. IAMCP board of directors. Speaking for himself and his company, David focused on the Dynamics segment that his company sells. "We absolutely are inspired about Microsoft—now even more than ever," he said.
"We are very excited about the progress of the Dynamics 365 brand and how we can help clients in all sizes of organizations and with various budgets for implementation. The breadth of the ERP and CRM solutions—from SMB to enterprise, with enterprise-grade technology—helps our message resonate much further through the channel."