News and Trends Archives


Are Microsoft Partners Feeling Inspired?

Leaders in the International Association of Microsoft Channel Partners community provided the partner perspective on Microsoft's ability to inspire. Read More »


The Tech Jobs Sector Grows Stronger

The U.S. IT tech sector posted job growth in four out of five employment areas, indicating strong demand for IT professionals in new technologies. Read More »


The Problem With Partner Referral Programs

Given the fact that a referral lead is vetted on some level by a channel partner, it would appear that there is an opportunity for vendors to drive higher-quality leads via a formal partner referral program. But, as it turns out, most partners are not making enough money from referral leads to make the effort worthwhile. The latest "State of Business Partner Referral Programs" report, published... Read More »


Referrals Are Still the Most Powerful Marketing Tactic

It keeps getting harder to find new customers—and it's even harder to retain them. What are you doing to ensure your salespeople are always asking for referrals? Read More »


Microsoft Taps Channel for Digital Business

Microsoft is trying to better position itself and its channel partners to take advantage of what it describes as a $4.5 trillion market opportunity being driven by digital transformation. To achieve that goal, Microsoft is attempting to reorient itself around six core vertical industries: education, financial services, government, healthcare, manufacturing and retail. At the recent Microsoft... Read More »


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