T-Mobile Brings Its 'Un-carrier' Initiative to the ChannelBy Michael Vizard | Posted 2014-09-09 Email Print
T-Mobile is looking to bring the channel in on its "Uncarrier" action and recently launched a new partner program.
As a provider of wireless services, T-Mobile has been trying to shake up the telecommunications industry via what it calls its "Un-carrier" initiative, which fundamentally alters how these services are delivered. For instance, T-Mobile eliminated the two-year wireless contract, added the ability to upgrade devices twice a year and then eliminated roaming fees.
Additionally, T-Mobile introduced voice over Long Term Evolution (VoLTE) technology and wideband LTE in 15 markets, which is scheduled be available nationwide in the United States by the end of 2014. Now T-Mobile, which on Sept. 10 will host its Un-carrier 7.0 event in San Francisco, wants to get the channel in on the Un-carrier action.
T-Mobile recently created a channel partner program, under which it is seeking to level the playing field between traditional resellers and its small army of storefront retailers. The program is aimed at master agents and sub-agents, said Damian McCabe, vice president for B2B partner sales at T-Mobile. Under the channel program, agents now have the opportunity to be compensated for the recurring revenue that is generated when a customer signs up for T-Mobile wireless services.
"We're looking to recruit more master agents," McCabe said. "Before this, we really had a limited number of partners in the traditional channel that could play the role."
While being compensated for recurring revenue is likely to be more profitable for channel partners, the bigger question may be how viable T-Mobile as an entity will continue to be. Acquisition speculation continues to swirl around the carrier. Until the status of T-Mobile as a corporate entity stabilizes, many channel partners are likely to be wary of investing too much time and effort that may not be around for the long haul.
Nevertheless, after already establishing itself as a credible contender in the consumer space, it's clear T-Mobile has its eye on expanding into the business segment of the market where channel partners have traditionally exercised a lot of influence.
Michael Vizard has been covering IT issues in the enterprise for 25 years as an editor and columnist for publications such as InfoWorld, eWEEK, Baseline, CRN, ComputerWorld and Digital Review.