Fragile Networks Create Channel Opportunities
While there is no shortage of new application opportunities for solution providers to pursue, it’s starting to look as if the network is becoming a bottleneck. A new survey of 1,300 IT professionals conducted by Cisco finds that everything from the bring-your-own-device (BYOD) phenomenon to data center consolidation is putting more pressure on the network. The problem is largely due to the way IT is managed within these organizations, with many of these application projects going forward with little consultation with the internal IT organization. That creates a two-fold opportunity for solution providers. The first is to provide consulting services that make sure application rollouts go more smoothly. The second is to help make the case of upgrading the organization’s network infrastructure. Of course, the biggest challenge many of these organizations face is asking for the budget to fund these projects. Of those surveyed, 18 percent said they would rather break out of jail or train for a triathlon than ask for more funding. This may help explain why so many solution providers have become adept at making the return on investment case to senior business managers on behalf of the customers.