Netgear Rolls Out New Partner ProgramBy Gina Roos | Print
NEWS BRIEFS: In addition to Netgear's news, this week's briefs cover IR's new partner program, TreeHouse Interactive's relaunch as Impartner, and more.
Netgear Launches New Partner Program
Networking vendor Netgear launched a new channel partner program, Netgear Solution Partner (NSP), in a move to make it easier and more profitable via new discounts and incentives for resellers, including IT integrators, technology solution providers and consultants, to sell and support its business products. The program includes increased reseller support and improved sales and marketing tools as well as a new partner portal that gives partners access to the online program.
The global program is segmented into three tiers—NSP Basic, Platinum and Platinum +—providing benefits at each level based on the partner's investment and commitment to Netgear products. Initially, the company is rolling out the NSP program in the United States, France, Germany, the United Kingdom and the Benelux countries. The program will expand to additional EMEA countries in the future.
In the United States, Netgear is rolling out a new NSP Specialist level as part of the Platinum + tier that offers higher rebates and marketing development funds (MDF) to select solution providers focused on industry vertical market segments. Other new offerings include new lead-generation and sales support services, revamped training programs, as well as a unified program management across regions.
IR Unveils Global Partner Program
IR, a performance management software vendor, launched a new three-tier global partner program. Composed of Authorized, Gold and Platinum tiers, the IR Partner Program is designed to give partners the flexibility to meet a range of customer requirements, buying preferences, routes to market and business models.
The new program will also provide support and resources to alliance partners like Avaya, service providers and distribution partners. Enhancements to the program will be rolled out in phases over the next six months.
TreeHouse Interactive Relaunches as Impartner
TreeHouse Interactive has relaunched as Impartner. The company, which offers SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, also claims the introduction of the industry's first partner portal solution that can be deployed in 30 days.
The name change is a reflection of the partner portal and PRM's key role in providing critical information to partners, said the company. The Impartner PRM solution provides an enterprise-class Web portal for partner management, on-boarding, deal registration and partner performance analytics. The portal is customizable with company logos, multiple design layouts and content. Six additional modules are also available, including market development funds (MDF) management and co-branded marketing.
WestconGroup, Guidance Sign Distribution Deal
WestconGroup, a value-added distributor of security, unified communication, network infrastructure and data center solutions, signed an agreement with Guidance Software to market and sell its EnCase cyber-security products. The Westcon Security Practice connects specialty vendors to solution providers that focus on providing security solutions.
Arrow Participates in Microsoft Surface Hub Commercial Sales Channel
Arrow is participating in the Microsoft Surface Hub commercial sales channel. Arrow's Systems Integration business will provide design, installation and configuration support to help customers take advantage of their Surface Hub deployments. The collaboration tool will be available to Arrow's customers in the United States. Arrow also is a Microsoft elite partner, Microsoft Lync certified support partner and Microsoft Skype for Business launch partner.