Nine Reasons the Channel Should Trust Apple

By Don Reisinger

The channel is changing. There was a time when VARs were heavily focused on companies like Microsoft, Hewlett-Packard, Dell, Cisco and IBM. But with the advent of consumer-focused product launches, the bring-your-own-device (BYOD) phenomena and the fact that IT has, in some ways, less clout than it once did, everything has changed. Now, in addition to those firms, Apple has become a contender in the enterprise, and the channel is wondering how that will affect the services it can provide clients. Despite the inherent concern with Apple products affecting the channel, the truth is that VARs should trust the Cupertino, Calif.-based company. With help from BYOD and solid ideas on how the enterprise can be positively affected by its products, Apple has shown that the channel can and perhaps should trust the iPhone maker. Apple products can benefit both the enterprise and the channel. Flip through the following slides to find out why Apple could benefit VARs and the enterprise, and why the company's slate of products can, and should, be trusted by the channel.

This article was originally published on 2014-04-15