Mobile Tech Saves Small Businesses a Bundle
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Smart Move
Smartphones save small-business owners 1.24 billion hours and $32.3 billion a year. -
Tabulate That
Tablets are saving these owners 754.2 million hours and $19.6 billion a year. -
Awesome Apps
Mobile apps are saving 599.5 million hours and $15.6 billion a year. -
Complete Connectivity
94% of small businesses use smartphones to conduct business. -
Full Work Week
49% use smartphones to conduct business seven days a week, even though their companies are only open 5.7 days a week. -
There’s an App for That
More than one-half use mobile apps for business, and the overall use of apps among small businesses has increased by 65% in the past two years. -
Core Functions
77% consistently rely on three or four mobile apps, most commonly to access documents, plan trips and manage finances. -
On the Go
92% use mobile apps on their smartphones and a little more than half use them on their tablets. -
No Small Savings
31% say they save at least five hours a week from using laptops or notebooks. -
Data Use Is Up
One-third have doubled their use of mobile data over the past two years by downloading and uploading files on their devices.
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Why Metrics Matter to the Channel The mobile arena offers a wealth of productivity gains and cost savings for small businesses, a key market for solution providers looking to offer services, ranging from mobile app development to mobile device management. Indeed, mobile products are saving small businesses more than $65 billion a year, according to recent research released by AT&T and the Small Business & Entrepreneurship Council. The AT&T Small Business Technology Poll 2014 reveals that mobile apps save business owners hundreds of millions of hours a year in productivity while the devices themselves save billions of dollars. So channel vendors and their partners should continue to keep mobile technology on their radar, especially when it comes to offering services to improve connectivity, user experience and security. "In the current economy, mobile technologies are critical to enabling small businesses to save tremendous amounts of time and money by helping them do more with less," said Cathy Martine, president of AT&T's Enterprise Business Solutions. "As a result, we're seeing more and more small-business owners and employees turning to mobile technologies to not only keep them connected but to put them ahead of the curve, as well as their competition." Representatives of more than 1,040 small businesses took part in the research. Here are key findings from the study.
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