Mobile Market Shifts Toward Android, but Apple Still Dominates
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Demand Grows for Mobile Apps in the Enterprise
Demand for mobile app expertise continues unabated. Overall, enterprise application activations increased 20% quarter over quarter. -
Application Activations on Tablets
App activations got a big boost from Microsoft Office. Document editing, document access and custom apps are the top three apps. -
Application Activations on Smartphones
Instant messaging still leads here, but activations are starting to drop. IM, document access and custom apps top the list. -
Custom Mobile App Demand Remains Strong
Custom app activations continued showing double-digit growth quarter over quarter, with a reported increase of 25% from Q1 to Q2. -
BI and CRM Gain Mobile Momentum
BI regained its spot as the up-and-coming app, with more than 200% growth in activations quarter over quarter. CRM app activations increased by a factor of seven. -
Tablet vs. Smartphone Gap Narrows
Tablets generally drive more app activations in the enterprise. The gap seen in previous quarters in the number of tablet versus smartphone app activations closed, coming in at 58% and 42%, respectively. -
Vertical Industry Adoption Grows
Financial services, business and professional services, manufacturing and technology all recorded a significant bump in activations quarter over quarter. -
Governments Like the Apple iPad
Government and the public sector recorded an increase of five percentage points in iPad activations, despite recording only a one percentage point increase in total device activations this quarter. -
Google Android Picks Up Momentum
Google claims four points of activation share from Apple iOS, while enterprise app activations shifted this quarter, with Android apps taking 12% of total activations. -
Apple Tablet Activations Fall
Apple tablet activations decreased to 90% of the total, with Google Android tablets getting 10%. -
Apple Still Dominates
Apple recorded 67% of total activations, while Android device activations increased significantly quarter over quarter, increasing to 32% of all activations. -
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Long dominated by Apple, the mobile computing market may be in the early stages of a significant transition. While demand for mobile computing applications continues to skyrocket, the latest Mobility Index report from Good Technology, a provider of mobile applications and development tools, finds that Google Android tablets and smartphones are starting to gain share in terms of increased activations. Apple still clearly dominates the category, but from a solution providers' perspective, increased usage of Google Android devices will make managing mobile computing even more challenging. As is often the case with IT management in the channel, increased complexity is a double-edged sword. The need for mobile management services will undoubtedly increase, but in almost direct proportion to the cost of delivering those services. In the meantime, demand for mobile applications continues to skyrocket. Document editing applications dominate, but, in terms of tablets and smartphones, custom applications remain in third place. Demand for business intelligence (BI) and customer relationship management (CRM) applications is also rising sharply. From just about any angle, mobile computing in the enterprise is shaping up to be a major market opportunity across multiple classes of products and services that the channel can no longer afford to ignore.
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