10 Mobile Firms the Channel Should Keep on Its Radar
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Apple
Whether it's the iPhone or the iPad, the enterprise loves Apple, so it's time for the channel to follow suit. -
Google
Android might not be perfect, but it's gaining ground in the enterprise, making channel support essential. -
Motorola
Motorola was once on its last legs, but with Google's help, the company's back—and back on the enterprise's radar. -
Nokia
The company is the world's top Windows Phone device maker, so the channel should give them another look. -
Samsung
Samsung is the world's largest Android vendor and has scored serious market share in the enterprise. Expect it to be a force going forward. -
LG
The LG G2 might not be perfect, but it's about as close as an Android handset will get. Keep an eye on LG in 2014. -
Microsoft
Microsoft is trying desperately to establish itself in mobile, and chances are, it's going to need your help make that happen. -
HTC
HTC has had trouble over the last couple of years, but the company still has a strong presence internationally. Don't lose sight of that. -
Huawei
Huawei might not be a favorite of U.S. lawmakers, but in China and a number of other countries, it's a force to be reckoned with. So keep an eye on the company. -
Amazon
Amazon has yet to get into the phone business, but that's almost certainly coming—especially considering the company's recent enterprise push.
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Why Metrics Matter to the Channel The technology world is changing. While there was a time when PCs mattered more than anything and company executives would play nice with VARs to get their products into the enterprise, things have changed. Whether it's the ongoing bring-your-own-device (BYOD) craze or the realization on the part of firms that consumers are ultimately driving technology adoption, the change has caused those in the channel to find new ways to succeed. One of the best ways to do that is to play nice with mobile firms. Apple might not look like the obvious channel partner, but success today relies on teaming up with companies that are driving the trends rather than reacting to them. The latest data shows that PCs are on the decline, major PC vendors like Hewlett-Packard and Dell are under pressure, and mobile devices are soaring. The time has come, in other words, to change tactics, partner with some of the more successful companies in the mobile space, and realize that for channel companies to continue to thrive, changes must be made. Read on to find out what mobile firms the channel should learn to love.