10 Ways Lenovo Has Evolved in the Last Decade
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Lenovo's Share of PC Market
Lenovo held 11.6% of the PC market in the U.S. and 20% of the global market in the fourth quarter of 2014. -
Lenovo Share of Server Market
Following the acquisition of IBM's x86 server business, Lenovo's share of the server market was 7.9% in the fourth quarter, up from 1% a year earlier. -
Dependency on the Channel
A full 89% of its sales move through channel partners. Direct sales only occur at specific customer request. -
Number of Active Lenovo Partners
Lenovo has 11,000 active PC partners and 3,000 server partners. The goal is to have 13,000 PC partners and 5,000 server partners by year's end. -
Revenue Targets for 2015
Lenovo sales teams have a mandate to grow the PC business by 15% and the server business by 30%. -
Lenovo Makes Software
In addition to just launching a WRITEit pen application, Lenovo has 70 million to 80 million active users of the SHAREit collaboration application. -
Lenovo Invests in Server Management Software
Lenovo is migrating server management to the Clarity framework based on REST application programming interfaces. -
Lenovo Embraces Desktop Diversity
In addition to selling Windows PCs, Lenovo now provides PCs and tablet devices that run Google ChromeOS. -
Lenovo Extends Mobile Phone Business
Following the acquisition of Motorola's mobile business, Lenovo plans to bring out smartphones running Windows to complement Windows 10 tablets and notebooks. -
New North America Leadership
Aymar de Lencqueasaing is the new president of Lenovo North America and Sammy Kinlaw is now the channel chief for North America. Former Channel Chief Chris Frey leads the high-touch sales team focused on clients with 1,000 seats or more. -
More on Lenovo
For more information on Lenovo, go here.
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Why Metrics Matter to the Channel A lot has changed at Lenovo some 10 years after the company acquired IBM's PC business. Not only have 100 million ThinkPad PCs been shipped, the company has moved aggressively into all categories of servers following its acquisition of the x86 server business from IBM. Lenovo has set some aggressive growth rates for both its PC and server business in 2015 that will almost all have to come at the expense of well-entrenched rivals. To that end, the company is gearing up for the delivery of Windows 10 and has extended the scope of its server lineup in the higher end of the x86 server market. At the other end of the spectrum, Lenovo is also preparing for a major smartphone push that will include new offerings running Windows. Of course, with almost 90 percent of its revenues moving through the channel, it's also clear that Lenovo is going to be more dependent on its partners than ever to meet those 2015 goals.
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