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TeachMeIT, an IT training and education company, launched a VAR program, giving itself a new route to the enterprise and SMB market and VARs a new route to value-add.

The Monmouth Junction, N.J., TeachMeIT bills the program as a means for VARs to add “top-line revenue without adding to the bottom line,” something CompTIA and other industry groups have been screaming about since the summer.

Could this consulting model be the harbinger of more business services being offered by VARs, offering additional business services outside the scope of IT installation, integration and management?

The big consulting/SI firms—BearingPoint, Lockheed Martin, Price Waterhouse Cooper, et al—have been doing it for years.

Green Beacon Solutions, a Boston-based reseller of several CRM apps, is leading the pack, selling business consulting contracts in how to make use of the solutions it sells.

In the SMB space, professional services folks, such as accountants and even law firms, have added technical consulting to their menu.

Here is a chance for the VAR to do the same.