Customers Happy With MSPs but Unware of All Their Offerings

By Gina Roos

A modest increase in managed IT services adoption may signal the need for more customer education but also indicates there are more opportunities for market penetration. This is a key conclusion of CompTIA's managed services trends study, which shows a general satisfaction by customers who adopted managed services. The study suggests that more companies could benefit if they were aware of what managed service providers (MSPs) can offer IT organizations to meet their business priorities. These include reducing costs/overhead, improving operational efficiencies, reaching new customer segments, improving data analytics and innovating more effectively. Many of these tie into technology, which can be a great equalizer. Small and midsize businesses (SMBs) are looking at the MSP model to help them evaluate and address cloud computing, data analytics and bring-your-own-device (BYOD) trends. Case in point, 92 percent of survey respondents (based on 400 businesses using managed services) said technology is strategically important for their companies, compared with two years ago. Here are 10 takeaways from the CompTIA report.

This article was originally published on 2014-03-31