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Amazon Web Services Jan. 25 launched a bulk e-mail service for businesses and developers, providing a messaging option for the cloud computing provider’s arsenal of Web-based services.

AWS intends Amazon Simple Email Service (Amazon SES) as an alternative to the thorny work of building a custom messaging platform or licensing an e-mail service from a third party.

The company will host Amazon SES on its servers and integrate it with its existing cloud computing services. For example, customers of Amazon’s Elastic Cloud Computing (EC2) will be able to send e-mails from applications built and hosted on EC2.