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Fiber-based communications network provider Level 3 Communications (NASDAQ: LVLT)
is launching a new Content Delivery Partner (CDP) program for direct resellers,
VARs and device vendors, with inaugural partners such as Microsoft (NASDAQ:MSFT),
aimed at expanding the reach and value of Level 3’s broadcast and content
delivery services.

Billing itself as a telepresence-ready network provider, Level 3 says that the
new CDP program lets partners use the Level 3 content delivery network and Vyvx
broadcast platforms for transport, VOIP and IP services. Plus, the company said
it will work with partner companies to create custom value-added solutions that
do a better job of linking content creators with content consumers.

Initial partners in the program include Adobe, Cisco, Gomez, Inlet
Technologies, Microsoft, Multicast media, Quova and Savvis, among others.

“This new program will certainly enhance the reach and scope of Level 3’s
content delivery value proposition in an intensely competitive marketplace,”
said Melanie Posey, research director for hosting and telecom markets at IDC,
in a prepared statement. “The CDP program demonstrates Level 3’s commitment to
being the ‘go-to’ provider for online digital media solutions.”

Level 3 offers business partners commissions, a dedicated sales manager, leads,
incentives, a partner portal, training and a partner support desk. In addition,
Level 3 says it offers channel-neutral compensation.

On the technology side, Level 3 provides a suite of content delivery network
and broadcast delivery technologies that enable end-to-end content delivery
from creation to consumption, according to the company.

Microsoft’s Steve Sklepowich, director for Silverlight at the software giant,
says Microsoft will work with Level 3 to provide customers with high-quality
interactive experiences with Silverlight and IIS Smooth Streaming.