SMBs Back Up Data, but Only Half Do So in Cloud
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The True Cost of Data Loss
Nearly a third (31%) of the SMBs polled said it would cost them more than $500,000 if they lost their data, and 23% said it would cost them $100,000 to $499,999. -
Preparation of SMBs for Data Loss
Surprisingly, 42% say they are fully prepared for a data loss situation while another 47% are somewhat prepared. -
Putting the Business at Risk
Of the SMBs surveyed, 18% say their business would go under if they permanently lost their data while 23% said it would be very likely. -
Impact of Data Loss
The No. 1 impact was a loss of profitability reported by 33% of respondents; 32% pointed to missed business opportunities as an impact. -
Last Time Backed Up All Files and Documents
A full 32% say they backed up all files and documents as of that day, and 45% say they did so in the last week. -
Percentage of Data Being Backed Up
63% say they back up more than 75% of their data. -
The Backup Location
The vast majority, 70%, rely on an external storage device, but 56% say they also use the cloud. -
Level of Employee Trust to Back Up Files
Surprisingly, 33% of respondents trust their employees completely while 53% trust them most of the time. -
Use of Encryption During Backup
About 36% of SMB sites encrypt more than 75% of their back up data; 18% encrypt 50% to 75% of it. -
Likelihood of a Security Breach
In the next 12 months, 12% say it is very likely their systems with be hacked, and 11% say it is somewhat likely. Yet 47% say it is somewhat unlikely, and 30% say it's very unlikely. -
Rogue IT Raises Ugly Head
While 18% strongly agree that end users making their own IT decisions is a definite problem, another 31% agree somewhat that it is. The other half, however, are not as concerned. -
Personal Cloud Application Usage
While 29% say 1% to 10% of their employees are using personal applications for work, another 33% put the number at 21% or more. -
Employee Understanding of Data Protection Policies
When asked to provide a ranking from A to F, 73% gave their employees either a B or a C.
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Why Metrics Matter to the Channel Change is afoot in the backup and recovery space. The amount of data that needs to be backed up has never been greater, which is a key reason that more small and midsize businesses (SMB) now rely on the cloud to back up their data. A new survey of 500 IT professionals conducted by Carbonite, a provider of data protection appliances and cloud backup services, finds that smaller IT organizations are fairly aggressive when it comes to backing up data, but only about half of them are using cloud services as part of that process. That creates a significant opportunity for solution providers in the channel to help the half of the market not using cloud services to back up their data. At a time when most of those businesses are more dependent on data than ever, 31 percent of the SMBs surveyed would incur costs of more than half a million dollars if they lost their data, the survey shows. Once a solution provider exposes a customer to data-protection services delivered via the cloud, the sky's the limit for all the other cloud services that could be introduced from there.
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