Lower Prices Drive New Cloud Projects, Channel Opportunities

By Gina Roos

Large and midmarket companies plan to increase their spending on cloud infrastructure and move more applications to the cloud this year as pricing continues to fall, according to a recent survey from 2nd Watch, a cloud service company that builds and manages Amazon Web Services- (AWS-) based IT operations for enterprises. Amazon, Google and Microsoft have significantly lowered the pricing of their cloud services in the past six months. As a result, IT directors are spending more on the cloud and using these price cuts to drive new, innovative projects that they might once have passed on due to the high cost. The majority of respondents said that features and performance were more important than price when selecting vendors. As more companies increase cloud spending and place greater emphasis on performance, there will be new opportunities for IT channel companies to help enterprises with vendor selection and cloud infrastructure management. Channel Insider looks at are key takeaways from the survey.

This article was originally published on 2014-05-07
Gina Roos is a business and technology writer who has contributed print and Web articles to leading electronic industry publications. She was Editor-in-Chief at Electronics Sourcing North America, and served as Site Editor for UBM's Green SupplyLine and Electronics Supply & Manufacturing Websites. She also authored the "In the Channel" column, covering the electronics distribution industry for EETimes ProductWeek. Gina was the founder and editor of Electronics Advocate, an online magazine covering design and supply chain issues in the electronics industry. The publication was sold to MMG Publishing UK in 2010. Gina has a degree in journalism.