How the App Landscape Is Changing in the Cloud Age

Mobile-device management and business analytics/big data applications—followed by database/master data management and marketing/sales apps—are the biggest technology priorities, according to the findings of a survey conducted by QuinStreet Enterprise, publisher of Channel Insider. Despite a definite shift to deploying these classes of software in the cloud, database/master data management apps, along with governance/risk management and finance apps, are less likely to be deployed in the cloud. "Many IT professionals have been reluctant to move mission-critical applications and their often-sensitive data to the cloud because of concerns around security, privacy and the control of the data," the study said. When it comes to the cloud, solution providers across the channel must pick their spots carefully. Although much more software will be running in the cloud in the years ahead, much of that software will have to be integrated with other software that will be running on-premise—which means the future of enterprise IT will be in the hybrid cloud. Here are key takeaways from the study in which 314 IT and business professionals participated. There was also a Google+ editorial hangout on enterprise apps.