How Cloud Computing Is Transforming IT Distribution

By Gina Roos  |  Posted 2014-03-05 Email

The cloud is bringing about a sea change in IT distribution, according to a recent paper from CompTIA. In addition to financial and technological challenges, IT distributors face other obstacles, such as the perceptions of some of channel partners that distributors don't add value to services from cloud vendors. CompTIA said there will be a "need for a new type of provider" that can "aggregate multivendor technologies at scale across both physical and virtual boundaries." That's already occurring; large IT distributors such as Arrow, Avnet, Ingram Micro, Synnex and Tech Data have been developing cloud-related programs to support their IT vendors and reseller partner channel for several years. These programs provide tools (enablement, branding and training) to help resellers succeed in the cloud space. They also help resellers add services, and many of the programs are designed to make it easier for reseller partners to sell the offerings and services as full packages and better manage relationships with their end customers. CompTIA research shows that channel partners plan to use distribution for tech support, aggregation of cloud services, data center accessibility, hosting services and more. Read on to learn more about CompTIA's conclusions about the distributor's role in cloud computing.


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