How Channel Rates Google, Microsoft in the Cloud

By Michael Vizard

The Cloud Technology Alliance, a consortium of independent software vendors, set out to determine whether Google or Microsoft has the most pull among solution providers engaged with cloud apps. In a survey of 87 solution providers, the group found that while Google developed an early lead with Google Apps, Microsoft is fast closing the gap. According to the study, Google partners are "born of the cloud" in that most of them started their businesses to support cloud-computing deployments, while Microsoft partners are more likely to derive revenue from both the cloud and on-premise instances of app deployments. Both camps are fairly optimistic about increased cloud revenues in 2015. "Cloud-based solutions are the future for nearly every type of business, and thus channel partners of all types must evolve to profitably support cloud-based offerings," the report said. Channel partners said deployment and business process consulting were their more profitable services while custom deployments of cloud applications were the least profitable. In terms of future channel partner investments, the technologies at the top of the list are security, collaboration, CRM, and sales and marketing automation. Channel Insider looks at key takeaways from the study.

This article was originally published on 2015-07-27