Cloud Computing / Data Analytics, Cloud and Mobile to Boost Tech Vendor Sales

Data Analytics, Cloud and Mobile to Boost Tech Vendor Sales

By Dennis McCafferty | Posted 2014-06-13

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Expansion Plans

Four out of five tech industry execs expect their revenue to increase over the next 12 months, with about a third anticipating an increase of 6% or greater.
Meaningful Metrics

51% said data and analytics will be their biggest revenue driver for the next 24 months, up from 33% in 2013.
Going Places

41% said mobile will be their biggest revenue driver, up from 38% in 2013.
Cloudy Conditions

40% reported that the cloud will be their biggest revenue driver, compared with 38% last year.
Security Concerns

28% said that IT security will be their biggest revenue driver, up from 16% in 2013.
Difference Makers

86% said that tech innovation to create competitive distinction will be the top business transformer for the next three to five years; 72% said customer demand will be.
Combining Strengths

65% said they're involved with mergers and acquisitions to access new technologies/products, and 49% pursue M&A to gain entry to new customers/users. Another 31% are looking to access engineering and other talent.
Trouble Signs, Part I

More than two-thirds cited the speed of economic recovery as a top barrier to growth, while 36% indicated that disruptive technology is.
Trouble Signs, Part II

28% said that the lack of available visionary leadership is hurting their organization's expansion.
Secure Status

85% said their companies have not suffered a security breach in the last 12 months.
U.S. Considered the Top Market

81% of respondents said the United States is the top market for their companies' revenue growth; this figure is higher than results in three previous annual surveys.
China Comes in Second

47% of those polled said China was the top market, down from last year's 53%.
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Today's technology disrupters are turning out to be far more than mere buzzwords. Cloud and mobile revenues are outpacing expectations, and data and analytics are predicted to continue to pick up steam in the next two years, according to technology executives surveyed for KPMG's June 2014 Technology Industry Outlook. Nearly all vendors surveyed foresee revenue increases, and many will step up their mergers and acquisitions plans to access new technologies and expand their customer base, the study findings revealed. "Reflecting the critical importance of positioning their companies for the next wave of emerging technologies, tech leaders cited competitive differentiation and anticipating customer 'wants' as leading innovation drivers," the report said. Additionally, "the tech sector's emphasis is shifting to helping customers apply growing volumes of data, sensor connectivity and predictive analytics to create new business models in consumer and enterprise markets." A total of 100 tech industry executives, primarily C-suite and senior leadership, took part in the KPMG study. Take a look at key findings.