Business Continuity Offers Growth Potential for Channel

By Gina Roos

There are big revenue opportunities in business-continuity products and services for channel partners if they, along with vendors, can overcome two major challenges: client education and budget concerns, according to a new report from cloud backup specialist Carbonite. The study, "Business Continuity: A Growing Opportunity in a Digitalized World," conducted through Spiceworks Voice of IT, is based on a survey of channel partners in North America at organizations with 1,000 employees or less. The research shows that many businesses lack knowledge about what business continuity is and how critical it is to their bottom lines, which opens up opportunities for channel partners and solution providers, not only to provide products and services but also become key advisors to their clients by offering necessary education and tools. In addition, the report finds that channel partners want vendors to deliver turnkey businesses-continuity solutions that include failover, backup/data recovery, cloud storage, virtualization, the creation of a business-continuity plan and archiving. Here are 10 key findings.

This article was originally published on 2015-03-19