Ingram Micro Looks to Extend Cloud Partner ReachBy Michael Vizard | Print
Ingram Micro is aiming to make it easier for solution providers to mix and match cloud services under their own brands. Here’s how.
“We already have 30,000 resellers on the marketplace,” said Bergeron. “But when it comes to solution providers in the cloud, there’s no such thing as one size fitting all.”
On average, Bergeron revealed the typical Ingram Micro partner is managing seven subscriptions on the Ingram Micro Cloud Marketplace. By the end of this year, Bergeron predicts the average partner will be managing 20 subscriptions across 400 seats.
For InfinIT Consulting, installing the core Odin platform on servers owned by InfinIT is the far preferable option, Jerod Powell, InfinIT CEO, said. The company wants to be able to control what cloud applications and services are exposed to its customers—and to be able to add additional applications that it develops or that Ingram Micro does not distribute at its discretion, Powell said.
“We need to be able to differentiate ourselves,” he said.” “We want to create our own cloud ecosystem.”
It remains to be seen how many Ingram Micro partners will opt to leverage a cloud marketplace that the company makes available as a service, versus using the distributor’s software to host their own stores.
One thing that is clear, however, is that as the way software and services continues to evolve in the age of the cloud, solution providers of all sizes are soon going to make a platform choice that not only makes it simpler to deliver those applications and services, but also potentially binds them closer than ever to a particular distributor.
Michael Vizard has been covering IT issues in the enterprise for more than 25 years as an editor and columnist for publications such as InfoWorld, eWEEK, Baseline, CRN, ComputerWorld and Digital Review.