IBM Cloud Strategy Expands Global Presence

By Darryl K. Taft  |  Print this article Print

IBM announced pay-as-you-go cloud storage and other offerings to expand its cloud presence across the globe.

IBM announced a new pay-as-you-go cloud storage model to help enterprises more easily and efficiently manage their swelling data volumes and adopt cloud storage solutions.

The new IBM Advanced System Placement program for clients is a pay-as-you-go program that lets organizations purchase IBM XIV storage systems for only a fraction of the price upon installation. Only when the system reaches a predetermined capacity threshold will the client be charged for the full balance of the price. At that time, a second unit will be delivered for only $1. The cycle continues and clients only pay for the full balance of subsequent systems when they reach the threshold, and another system is delivered for an additional $1.

"Though this is a data consumption model, the technological impact on our clients, whose data volumes are growing rapidly, will be profound," Luc Greefs, director of Shared Technology and Infrastructure Delivery at managed services provider Cegeka, based in Belgium, said in a statement. Cegeka provides private cloud solutions, such as infrastructure as a service, software as a service, storage as a service, telephony services and more in Belgium, the Netherlands, Poland and Romania. "For Cegeka, it means we'll be able to get customers onto cloud storage solutions quickly, and they'll be able to pay for it when they have the revenue to support it."

A financed version of the Advanced System Placement program is also available through IBM Global Financing, IBM said. With this option, qualified clients sign a 36-month Fair Market Value (FMV) hardware lease and software loan, and payments for the first six months are set at a fraction of the overall cost.

As with the cash purchase version, when the first system reaches a certain threshold, a second system is delivered and the payments for the first system continue as planned. The second system will come with a second 36-month lease, but the first six payments are free. By combining the Advanced System Placement program with a hardware lease program, payments become predictable and manageable. Each lease and loan is subject to prior credit approval by IBM Global Financing. The offering is available in North America and Europe today and other select countries later this year.

The Advanced System Placement program complements IBM's existing Capacity-on-Demand pricing program, which is designed to help organizations with less aggressive growth projections deploy high-capacity storage systems with ease.

The Advanced System Placement programs are available now worldwide through IBM. The company plans to expand the program to include additional IBM System Storage products and IBM Business Partners over the next quarter.

IBM announced the Advanced System Placement program at its Pulse 2014 conference in Las Vegas earlier this week. At the conference, Big Blue said new programs like Advanced System Placement as well as infrastructure improvements and new environments such as BlueMix are bringing new customers from all across the globe to IBM's cloud.

Indeed, IBM said clients from across industries and around the world are taking advantage of IBM's cloud solutions to improve flexibility, drive international expansion and better respond to today's fast-moving and ever-changing business environment.

Through IBM's engagement with global industry leaders like Turk Telecom, The Loft Group, Music Mastermind, KUULUU and many others, IBM continues to extend its cloud presence.

"We wanted to make our system administrators and developers aware of the costs related to their demands," Mehmet Selçuk Karaca, a Turk Telekom consultant, said in a statement. "IBM's cloud offered a metering and billing solution to help us do that."