Data Gravity Starts to Pull the Cloud Channel

By Mike Vizard  |  Posted 2016-11-29 Email Print this article Print


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It's only a matter of time before the weight of all the data that's moving into the cloud finally makes its inexorable presence felt across the channel.

In the meantime, large pools of data located both on premise and in the cloud will continue to be the new normal for years to come. It will take years—if ever—for public clouds to depopulate on-premise IT environments of all their data. That means solution providers should be able to count on IT organizations needing their help to integrate data between on-premise IT environments and cloud environments for a very long time.

"It's going to be all about data security and integration," Gurnani predicts.

In most cases, adds Rodolpho Cardenuto, president of global channels for SAP, solution providers will find themselves extending existing on-premise IT solutions by helping to deploy complementary SaaS applications. "There will be a lot of opportunity around satellite solutions," he says. "Then there will be data migration."

Donald Dickinson, president of Dickinson & Associates, a solution provider specializing in application software, says the strategy in the cloud is not all that different from what it is on premise. "We're always trying to find that one application to get started with," he says. "After that, other opportunities will follow. We call that the wedge play."

As more data moves into the cloud, that wedge play will create even more opportunities for data integration.

"That's the new VAR opportunity," says Jeff Kaplan, managing director for THINKstrategies, an IT consulting firm that specializes in cloud computing. "The need for more data integration intensifies as more data moves into the cloud."

The biggest challenge now is simply waiting for IT organizations to achieve that critical mass of data in the cloud.

"Most IT organizations today are focused on getting their own houses in order," says Josh Greenbaum, principal with Enterprise Applications Consulting. "They're still trying to figure out what they've got."

He adds that IT organizations are challenged when it comes to multi-cloud computing scenarios because there's still a paucity of data integration tools capable of addressing hybrid cloud computing requirements.

All those issues will ultimately get addressed. And it's only a matter of time before the weight of all the data that's moving into the cloud finally makes its inexorable presence felt across the channel.


Mike Vizard

Mike Vizard, a Channel Insider contributor, has more than 25 years of experience covering IT issues in a career that includes serving as Director of Strategic Content and Editorial Director for Ziff Davis Enterprise.



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