Millennials and Older Workers More Alike Than You Think
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Understanding the Organization's Business Strategy
More than half of all employees say they don't understand their organization's business strategy, but 60% of Generation X employees (aged 35 to 49) said they get the fundamentals. -
Obstacles to Technological Innovation
A full 72% of all employees cite customer experience as a challenge. This is followed by lack of leadership understanding and complexity of technology, both cited at 44% each. -
Organizational Ability to Impact Customer Experience
While 70% of Baby Boomers (aged 50 to 60) and 60% of Millennials said their organizations are ineffective, 40% of Gen Xers said this was the case. -
Making a Positive Impact on the Organization
A quarter of Millennials cited this as their top career goal, versus 21% of Gen Xers and 23% of Baby Boomers. -
Faith in Leadership
Only 41% of Baby Boomers think leadership is most qualified to make a decision, versus 57% for Gen Xers and 53% for Millennials. -
Reasons for Changing Jobs
Making more money and working in a more creative environment was cited by 42% of Millennials, the same percentage for Baby Boomers and 47% for Gen Xers. -
Value of Group Consensus
Only 39% of Baby Boomers value this, versus 55% of Millennials and 61% of Gen Xers. -
Approaches to Recognition
Gen Xers are a little more inclined toward recognizing the entire team (64%), versus Millennials at 55% and Baby Boomers at 44%. -
Recognition for Information Sharing and Collaboration
Gen Xers and Millennials said this should be rewarded at 66% and 55%, respectively. Only 43% of Baby Boomers agreed. -
Millennials Prefer the Personal Touch
Attending a third-party conference, completing in-classroom training or working alongside knowledgeable colleagues were cited as the top three ways to acquire new work skills. -
Recognition of Employee Accomplishments
Only 38% of Baby Boomers think this occurs versus 62% for Gen Xers and 58% for Millennials. -
Social Media Usage
Gen X employees are slightly more likely to rely on social media for work than Millennials. Less than half of Baby Boomers do. -
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To hear some management consultants tell it, the millennial generation (aged 21 to 34) thinks completely differently from their predecessors. However, a study conducted by IBM of 1,784 employees from organizations across 12 countries and in six industries finds that Millennials are much like everyone else when it comes to their desires and aspirations. "While there are some distinctions among the generations, Millennials' attitudes are not poles apart from [those of] other employees," the report said. Not surprisingly, the main distinction between millennials and older employees is their digital proficiency; Millennials are the "first generation to grow up immersed in a digital world," the report noted. From a channel perspective, two of the most striking takeaways from the study are how much customer experience plays into the inability to adopt technology innovations, and that more than half of employees don't actually understand, or 'get,' their organization's business strategy. Naturally, those issues might make marketing IT solutions designed to advance those two goals a tougher sell than most solution providers might think. Channel Insider examines key findings from the study.
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