VMware Debuts Toolkits, Certifications at Partner Conference

By Nathan Eddy  |  Print this article Print

The virtualization specialist unveiled a host of partner programs designed to improve partner revenue streams.

Virtualization and cloud infrastructure specialist VMware announced new specializations, certification, solution competency and toolkits at the company’s annual Partner Exchange conference, designed to help partners deliver enterprise hybrid cloud solutions. In an effort to further increase partner revenue streams, VMware introduced specializations, certification and solution competency, including academic and federal specializations, desktop certification and virtualization of business critical applications solution competency.

VMware now offers specializations that distinguish and reward partners globally for their vertical market expertise. Solution providers, corporate resellers, system integrators and outsourcers that focus on academic and U.S. Federal government customers are eligible for these specializations.

The three-tier VMware desktop certification validates and recognizes individuals with the education, experience and expertise needed to implement virtual desktops. The first tier, VMware Certified Associate 4 - Desktop, is in beta and will be generally available in April 2011. The VMware Certified Professional 4 - Desktop and Certified Advanced Professional - Desktop certifications will follow later in 2011.

The solution competency will focus on enabling partners to migrate their customers’ business-critical applications and infrastructures to virtualized environments, and is designed to help partners be better equipped to move their customers toward 100 percent virtualized environments.

"In 2010, we outlined our vision for taking customers on a journey to the cloud as the industry continues its shift toward IT as a Service," said Carl Eschenbach, co-president of customer operations for VMware. "Our partners are on the frontlines in delivering this vision to customers, and Partner Exchange 2011 is about educating partners and arming them with the right mix of programs and tools to help them become trusted advisers within the new hybrid cloud paradigm – teaching them how to provide solutions across the new IT stack today while preparing them for how customers will consume IT in the future."

Beginning in April 2011, VMware partners’ renewal business will be incorporated into the Partner Rewards quarterly rebate program. Designed to reward accredited sales representatives within the VMware solution provider community for sales and training activities, the company also announced Sales Rewards, a points-based rewards program enabling partners to earn and redeem points for merchandise, gift cards, travel experiences and more.

VMware launched Solution Enablement Toolkits (SETs) in September 2010: The company said more than 26,000 SET documents have been downloaded since then. At Partner Exchange 2011, VMware introduced seven more SETs within the three current SET libraries: In the Infrastructure Virtualization Library, vSphere Plan and Design and Virtualization Assessment were added. For the Desktop Library, ThinApp Plan and Design, Optimization Kit for Windows 7 and View Plan and Design joined the roster, and in the Business Continuity Library, the company added vCenter Site Recovery Manager Accelerator and vCenter Site Recovery Manager Plan and Design.