Ingram Micro, VMware Expand Partnership for On-Demand Virtualization Licensing

By Jessica Davis  |  Print this article Print

Distribution giant Ingram Micro and virtualization giant VMware have expanded their relationship to provide channel partners with a flexible, on-demand virtualization licensing model.

Ingram Micro and VMware have expanded their relationship enabling the distribution giant to provide a VMware Service Provider Program Aggregator offering to channel partners.

Through the deal, channel partners in the United States and Canada will now be able to access a pay-as-you-go licensing model for VMware, letting them pay for as many or as few licenses as necessary to provide virtualized IT services to their end customers.

"We are the only distributor in North America to provide the VSPP Aggregator service to resellers," Jodi Honore, vice president, vendor management, Ingram Micro U.S., tells Channel Insider. "This is very cost effective for the reseller and very flexible."

Subscribe to Channel Insider. Click here for our ultra-quick email newsletter registration form.

Honore adds that the market for this kind of offering is growing as desktops and data centers and cloud offerings all require virtualized back end infrastructures.

To support VSPP, Ingram Micro will provide service providers with a dedicated licensing desk, as well as targeted channel marketing and technical support teams. In addition, the distributor is providing access to a highly-skilled Virtualization Technical Support Help Desk and Market Development Specialist to assist with pre- and post-sales efforts, according to Ingram Micro.


Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com