Dell Putting Best Channel Foot Forward

By Chris Gonsalves  |  Posted 2008-07-30

Channel Insider Editor-in-Chief Chris Gonsalves traveled into enemy territory--Round Rock, Texas--to find out what's really going on in Dell's fledgling channel program. Early returns look pretty good for resellers as the vendor continues to consult VARs and fine-tune their program. Hear Chris talk about Dell's Web 2.0 efforts, their in-house channel training, and a new pilot program aimed at taking 600 SMB deals away from the direct sales force and placing in the hands of VARs.


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