Brocade's OEM-centric channel programBy Frank Ohlhorst | Print
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Brocade launches new products and channel programs to increase its presence in the data center.
Brocade's focus on the OEM VAR brings additional profits and advantages, which are above and beyond what an OEM may offer. That could prove critical; especially when one considers that most VARs deploy storage fabrics as part of a larger data center solution. Brocade's OEM-centric channel program makes it that much easier for VARs to profit from multi-vendor solutions and the integration chores associated with that deployment.
For VARs looking to partner directly with Brocade, there are some benefits above and beyond what a partner may garner from the Brocade's OEMs' channel programs. Under the banner of the Brocade Alliance Network Partner Program, Brocade is looking to challenge vendors by creating opportunities for its partners not found in other channel programs.
Brocade is preparing a one-two punch against competitors by launching technology that is in many cases superior and by backing the technology with a channel program that can benefit VARs, regardless of how they buy and deploy the company's products. That combination should prove to be a challenge to the market's 800-pound gorilla, Cisco.
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