Symantec Unveils Marketing Programs for Channel Partners

By Nathan Eddy  |  Print this article Print

The Symantec Campaign Creator and Partner Support Center for Marketing offer the company's channel partners ways to leverage Symantec's marketing resources to boost revenue and increase customer demand.

Security, storage and systems management solutions specialist Symantec announced two marketing programs aimed at helping the company’s partners generate more demand and drive increased revenue from Symantec's solutions. Campaign Creator and the Partner Support Center for Marketing were introduced to enable Symantec partners, specifically SMBs (small and midsize businesses) to improve their marketing campaigns and more effectively leverage Symantec's marketing resources.

Campaign Creator lets Symantec's SMB partners create customized, co-branded marketing campaigns and includes a new feature that enables campaigns to be e-mail-blasted directly from the tool. Partner Support Center for Marketing was created to help the company’s SMB partners leverage the company's marketing tools, programs, promotions, assets, events and enablement offerings. The program provides Symantec channel partners with a designated Symantec resource to educate them on Symantec initiatives and help support their marketing needs.

"We're committed to helping our partners of all sizes differentiate their businesses and maximize their revenues with Symantec and enabling them to do effective marketing is a key strategy for doing so. With Campaign Creator and the Partner support Center for Marketing, we're helping our partners make the most of Symantec's marketing initiatives and also helping them more effectively execute their own marketing efforts," said Symantec’s vice president of North America channel sales, Randy Cochran. "These new programs will help our partners maximize time and budgets to drive increased demand for their solutions."

In addition to inbound support, the Partner Support Center proactive outreach to partners across segments to help drive channel utilization of Symantec marketing resources to help them generate more revenue with the company’s solutions. The center is currently available in English, German, Spanish, French, Russian and Italian to registered, gold, silver and platinum Symantec partners in North America and EMEA. The resource will be rolled out to other regions in late 2010, a company release noted.

Jack Simpson, vice president of sales for IT consulting and service company NetCenergy, said his company serves many small business customers and their goal is to deliver IT solutions that give them a competitive business edge. "As a small business ourselves, we're also looking for ways to stand out from the competition, and marketing is a great way for us to differentiate our business and find new sales opportunities," he said. "Symantec's Campaign Creator and the Partner Support Center for Marketing make it easy for us to reach our customers with customized email marketing campaigns and promotions, helping us grow our business while saving time and money."