Symantec Hones SMB Specialization for Security, Backup

By Ericka Chickowski  |  Print this article Print

Symantec will expand its SMB specialization for partners with new security and backup tracks.

Symantec announced today that it'll beef up its SMB Specialization for partners with new security and backup tracks to give them even more firepower to go after the critical small business segment of the security market.

Symantec's new changes give SMB-focused partners the opportunity to earn exclusive financial benefits by focusing on either the security track, the backup track or both. Each specialization carries its own unique benefits for proven points of product knowledge. The security track will focus on Symantec Endpoint Protection and Symantec Endpoint Protection Small Business Edition, Symantec Endpoint Protection.cloud, Symantec Protection Suites (SBE/ABE) and Symantec Messaging Gateway Small Business Edition. Meanwhile, the backup track will emphasize Symantec Backup Exec, Symantec Backup Exec.cloud, Symantec Backup Exec 3600 Appliance and Symantec System Recovery.

"Specializations are the cornerstone of the Symantec Partner Program and we'll continue to evolve our Specializations to meet the needs of our partner community," says Randy Cochran, vice president, Americas Channel Sales for Symantec. "The enhancements we're making to our SMB Specialization will give our partners the opportunity to drive more revenue and increase the value they provide to our joint SMB customers."

Overall Symantec offers 11 specializations in various product bases and market segments. As with all of these specializations, partners have to be enrolled in the Symantec Partner Program as a Corporate Platinum, Platinum, Gold, Silver or Registered level channel partner or Global Strategic Partner to be elgible for the SMB Specialization, and must complete a course of training and accreditation for one or both of the SMB solution tracks.

The SMB Specialization gives participating partners the same financial, technical support and enablement benefits no matter which platform they choose, be it cloud services, appliances or traditional software. The specialization is designed to provide qualified partners with sales and technical resources that will help them accelerate the sales cycle. The newly enhanced program now also gives SMB Specialists access to a new dedicated support team from the Symantec Technical Support Center (STSC) for SMB Specialists. The STSC offers a team of technical support professionals trained to help partners quickly resolve their SMB customers’ technical questions.

In addition to that support, the specialization presents incentives, tailored promotions, tools and access Symantec Opportunity Registration Program or up-front discounts at distribution. Participating partners are also given the right to market their affiliation with a special logo and customizable campaigns.

"The SMB Specialization is designed to provide Symantec partners who serve the SMB market with enablement, incentives and support tailored to their unique business needs as well as those of their customers," says Steve Cullen, senior vice president of worldwide marketing, SMB and .Cloud for Symantec.