Looking Back: Top 10 Storage Stories for 2009

By Steve Wexler  |  Print this article Print


Desktop-as-a-Service Designed for Any Cloud ? Nutanix Frame

As we wrap up a troubled 2009 and look towards a brighter 2010, a number of storage-related stories stand out as the top news candidates, ranging from increasing demand for capacity coupled with decreasing price tags to the ongoing soap opera that is poor Sun Microsystems. The following are Channel Insider's choices for the top 10 news stories for 2009.

#10 Change Brings Choice 

The continuing onslaught of vendor consolidation can make customers hesitate to buy technology -- or at least from a specific company (just ask Sun or its good buddy IBM).

"In a market with this much consolidation, there’s uncertainty that leaves many customers wondering how to manage the changes," says Jim DeCaires, Storage Product marketing manager for Fujitsu America. He says recent announcements like Oracle’s acquisition of Sun and EMC's acquisition of Data Domain have a profound impact on many customers who now face uncertainty about their future technology plans or even how to address immediate business demands.

Customers aren't the only ones to suffer, and while Oracle fiddles and Sun burns, competitors aren't standing still. IBM has announced wins with 250 Sun accounts in the first half of 2009 and the migration of more than 1,800 Sun installations to IBM technology over the past three years. Big Blue also claims to have engaged over 200 of Sun’s channel partners and ISVs this year. While no numbers have been offered, it appears that HP has experienced similar success at Sun's expense.

As the old saying goes, when one door closes, another opens. And with the storage market experiencing plus-50-percent growth per year, it's hard not to feel optimistic about 2010.


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