Iomega Breaks SMB Storage Price Barrier

By Frank Ohlhorst  |  Print this article Print

At just $220, Iomega’s new network storage device may be the least expensive way to add a terabyte of storage to a small business network. Could the low price trigger a price war among competitors?

Data storage space is like closet space, there never seems to be enough. Iomega is looking to bring enterprise-sized storage to the SMB sector with a family of low priced NAS units. The entry level StorCenter ix2 starts out with 1TByte of storage with an estimated street price of around $220, other models in the family include a 2TByte unit for $350,3TByte unit for $450,4TByte for $580 and 6Tbyte for $770.

Enterprise features include RAID 1, user replaceable hard drives for disaster recovery, video surveillance IP camera support, Iomega Link for iOS for remote iPhone and iPad connectivity and VMWare- and XenServer-certification for virtual desktop implementation. The ix2 NAS works with Windows Active Directory Service and can be used for iSCSI storage.

The ix2 units also allow users to use their choice of cloud backup services, such as Mozy, Amazon S3 and other EMC Atmos-enabled cloud backup services offered by service providers. Iomega is optionally offering a Personal Cloud product, which offers simplified data sharing and protection without any monthly fees or service costs.

"Our objective at Iomega is to bring the advantages and capabilities of network storage solutions with enterprise-level applications to small and mid-sized businesses in professional services and manufacturing as well as distributed enterprises in retail, banking and other vertical industries," said Jonathan Huberman, president of Iomega.

Time will tell if Iomega can dominate in what is already a crowded market or if Iomega’s product launch will create a price war among competitors, such as Netgear, DLink, Buffalo Technologies, Hawking Technologies and several others. Either way, one thing is certain: storage is getting less expensive for small and medium businesses, fueling backup, archival and analytics technologies as well.

Frank Ohlhorst Frank J. Ohlhorst is the Executive Technology Editor for eWeek Channel Insider and brings with him over 20 years of experience in the Information Technology field.He began his career as a network administrator and applications program in the private sector for two years before joining a computer consulting firm as a programmer analyst. In 1988 Frank founded a computer consulting company, which specialized in network design, implementation, and support, along with custom accounting applications developed in a variety of programming languages.In 1991, Frank took a position with the United States Department of Energy as a Network Manager for multiple DOE Area Offices with locations at Brookhaven National Laboratory (BNL), Princeton Plasma Physics Laboratory (PPL), Argonne National Laboratory (ANL), FermiLAB and the Ames Area Office (AMESAO). Frank's duties included managing the site networks, associated staff and the inter-network links between the area offices. He also served at the Computer Security Officer (CSO) for multiple DOE sites. Frank joined CMP Technology's Channel group in 1999 as a Technical Editor assigned to the CRN Test Center, within a year, Frank became the Senior Technical Editor, and was responsible for designing product testing methodologies, assigning product reviews, roundups and bakeoffs to the CRN Test Center staff.In 2003, Frank was named Technology Editor of CRN. In that capacity, he ensured that CRN maintained a clearer focus on technology and increased the integration of the Test Center's review content into both CRN's print and web properties. He also contributed to Netseminar's, hosted sessions at CMP's Xchange Channel trade shows and helped to develop new methods of content delivery, Such as CRN-TV.In September of 2004, Frank became the Director of the CRN Test Center and was charged with increasing the Test Center's contributions to CMP's Channel Web online presence and CMP's latest monthly publication, Digital Connect, a magazine geared towards the home integrator. He also continued to contribute to CMP's Netseminar series, Xchange events, industry conferences and CRN-TV.In January of 2007, CMP Launched CRNtech, a monthly publication focused on technology for the channel, with a mailed audience of 70,000 qualified readers. Frank was instrumental in the development and design of CRNTech and was the editorial director of the publication as well as its primary contributor. He also maintained the edit calendar, and hosted quarterly CRNTech Live events.In June 2007, Frank was named Senior Technology Analyst and became responsible for the technical focus and edit calendars of all the Channel Group's publications, including CRN, CRNTech, and VARBusiness, along with the Channel Group's specialized publications Solutions Inc., Government VAR, TechBuilder and various custom publications. Frank joined Ziff Davis Enterprise in September of 2007 and focuses on creating editorial content geared towards the purveyors of Information Technology products and services. Frank writes comparative reviews, channel analysis pieces and participates in many of Ziff Davis Enterprise's tradeshows and webinars. He has received several awards for his writing and editing, including back to back best review of the year awards, and a president's award for CRN-TV. Frank speaks at many industry conferences, is a contributor to several IT Books, holds several records for online hits and has several industry certifications, including Novell's CNE, Microsoft's MCP.Frank can be reached at frank.ohlhorst@ziffdavisenterprise.com