Coyote Point Unveils New Channel Midmarket ProgramBy Channel Insider Staff | Print
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Coming on the heels of a January announcement of new application acceleration and load balancing offerings, Coyote Point is restructuring its channel relationships to better serve midmarket clients.
Load balancing and application acceleration experts Coyote Point Systems, Inc., based in San Jose, Calif., announced a multi-tiered channel program to support increasing demand for its new Equalizer GX family of application acceleration and load balancing solutions, aimed at small to medium-size businesses (SMBs). The company says the their Tiered Partner Program is designed to offer "meaningful, multi-level advantages and benefits" to partners at levels that best suit each business model.
The partner program is structured around the tenants of authorization, lead registration and COOP market development funds. Coyote Point says requiring authorization reduces the competition in the highest revenue selling opportunities, which protects reseller margins and profitability. Only authorized resellers will have access to the complete product line where non-authorized resellers are restricted from selling the premier Equalizer models products.
Lead registration allows all resellers to register and protect leads, and qualifying resellers can receive additional margin on registered Coyote Point solution sales. The company promises lead registration would reward resellers for their efforts spent in lead generation and prospecting efforts.