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1. It's About the BrandIf nothing else, Apple has proven how strong its brand can be. And it has leveraged that brand to make its iPad such a success. HP must do the same. It needs to start working on its brand now and do its best to make consumers and enterprise customers view it in an even more favorable light. It's halfway there now, but it needs to do more if it wants to match Apple.
HP is planning to launch the HP TouchPad tablet to the marketplace in the next few months. And when it does so, it will be met with a slew of competitors, including Apple's iPad 2, the Motorola Xoom, Samsung's Galaxy Tab devices, and many more. In other words, the pressure will be on in a big way. And the onus will be on HP to overcome the many obstacles that stand between it and success. But in order to do that, HP should focus on studying Apple's success in the tablet market. Whether all the other firms in the space like it or not, Apple and its iPad 2 are setting the pace in the tablet market. Apple arguably does everything better than the competition does it. And there are several reasons it has been able to dominate a market that so many other firms have tried -- and failed -- to conquer. As HP prepares for the future of its tablet division, it needs to use Apple and that company's iPad 2 as its inspiration and guide. Steve Jobs and Company are simply too good at what they do for HP not to gain insights there. Here's what HP can learn from Apple and the iPad 2.
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