Verizon Tablets, Mobile Phones Get American Express ServeBy Channel Insider Staff | Posted 2011-08-02 Email Print
Serve is designed to simplify the online checkout experience by authenticating a mobile number, allowing a customer to make a purchase on-screen.
Financial services company American Express and network operator Verizon Wireless announced they will integrate Serve, a next-generation digital payment and commerce platform, on many Verizon mobile phones and tablets. Over the coming months, Verizon Wireless customers will be able to establish Serve accounts that will enable them to make payments and redeem offers for goods and services directly from their mobile phones and tablets using Serve.
Serve is designed to simplify the online checkout experience by authenticating a mobile number, then allowing a customer to make a purchase on-screen. Verizon customers who use Serve can expect to buy goods and services on their mobile phone in just a few clicks. Merchants who accept Serve mobile payments will have access to a streamlined option for processing and settlement. The Serve card is currently accepted by the millions of merchants in the United States who accept American Express.
American Express and Verizon said they would also collaborate to source, distribute and simplify redemption of online and mobile offers with participating merchants through the use of the Serve account. For example, as customers redeem certain offers or coupons using their mobile phones, the credit may automatically appear in their Serve account.
To read the original eWeek article, click here: Verizon Integrates American Express Serve on Tablets, Mobile Phones