Twitter for Business: How to Create a Successful Presence

These days social media can boost your business beyond your regular customers, showcasing your skills and expertise to a whole new cadre of clientele. But maybe you've tried social media and been disappointed in the results. While Twitter tweets may just be 140 characters, don't kid yourself into thinking that an effective Twitter strategy will only take a few minutes. If Twitter is not giving you the results you hoped for, it's time to take stock. Or if you've yet to try Twitter, here is some practical advice for you on how to best leverage this social marketing tool to leverage your business's message and raise your profile in the industry. Take a look.