Top Ways to Become Customer-Centric

  • By

    Leah Gabriel Nurik

What's a Voice of the Customer program?

What's a Voice of the Customer program?

Setting up a Voice of the Customer program means establishing plans and processes designed to systematically gather, manage and implement customer feedback across an organization, including products, service, and support. In addition Kyle LaMalfa, best practices director and loyalty expert for software firm Allegiance says. "...companies must ensure that they are putting the right people, processes and technology in place to support these programs."

Looking to keep those valuable customer relationships? Well, according to a new white paper, businesses that want to thrive in today's rough-and-tumble economic environment better focus on servicing and listening to their customers. Channel Insider looks at best practices for setting up Voice of the Customer programs aimed at incorporating customer feedback into your products and services help your business grow.
This article was originally published on 2010-04-06