Top 20 Tech and Channel Trends of 2009
13. Storage in Demand
The one constant in technology evolution is no matter the form factor, computing devices will generate copious amounts of data that requires storage. Storage is an integral part of the Cisco unified computing system strategy, which is why it’s partnered with both EMC and NetApp. Reducing the amount of stored data through deduplication was the motivating factor behind NetApp’s failed attempt to acquire Data Domain, and EMC’s eventual bid to steal the deal. Storage is one of the success stories coming out of troubled Dell, which is leveraging well its Equal Logic acquisition. Storage is an overlooked benefit that Oracle is getting through its acquisition of Sun Microsystems. And many analysts are speculating that HP and IBM will make moves to bolster their storage portfolios. Web-based backup and off-site storage is one of the hottest segments in managed and cloud services. As one channel executive told Channel Insider, no one told data that there was a recession, and it just keeps growing.