Top 20 Tech and Channel Trends of 2009

  • By

    Lawrence Walsh

    | Posted 2010-01-04

14. The "Free Way" to Expanding Market Share
Free giveaways and trial product offers have been around for a long time, but 2009 saw a surge in free bundling and the zeroing out of prices for entry-level products. The level of free product hitting the market in the last year was an effort by vendors to take advantage of economic conditions and grab market share from weaker rivals. Sophos, for instance, started giving away its antivirus applications as a bundle with new HP Integrity servers, and included free versions of its DLP technology with its antivirus packages. Microsoft entered the consumer security market with its free Microsoft Security Essentials community-based package. And N-Able, a leading remote monitoring and management tools software vendor, started giving away basic versions of its product to make it easier for solution providers to make the transition to MSPs. Free is always a hard price to beat, and became an exceedingly attractive selling point during the recession.

>> Sophos Giving Away AV Free with All HP Integrity Purchases

>> Morro Could Mark the Sunset of Antivirus

>> N-Able Offers Free License, Security Module to Spur Sales

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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