Top 20 Tech and Channel Trends of 2009
19. Coalescing Channel Communities
Communities are nothing new in the channel. The Computing Technology Industry Association (CompTIA) and The ASCII Group, for instance, are both more than two decades old. There are literally dozens of communities: HTG Peer Groups, Ingram Micro VentureTech Network, Tech Data’s TechSelect, NASBA, 1nService and more. But the meaning of community changed in 2009 with the advent of social networking tools that made the connecting of peers and collaboration among solution providers more possible. Around the channel, existing groups are being renamed "communities," while new communities are sprouting. Community is a friendly, concise description of peer bonding, cooperation, collaboration and exchange.