Top 20 Tech and Channel Trends of 2009
4. Apple in the Enterprise
When Channel Insider asked solution providers what their customers were asking for the most, the answer was shocking: smartphones. No, end users weren’t asking their VARs for the actual smartphone devices, but rather the service and support for those handheld and increasingly powerful mobile devices. Chief among those smartphones is Apple’s iPhone. Increasingly, Apple is appearing in enterprise and business settings beyond the graphic arts. Mac notebooks and desktops are now being offered by businesses to their employees as an alternative to Windows-based PCs. iPhones are nearly as common as BlackBerrys. And Apple innovations are being replicated by competitors in their consumer and business-class products. The proof of Apple’s increasing influence is the growing number of solution providers supporting Apple products. When people ask whether Apple will begin focusing on business sales, the answer is patently obvious: Apple is already there.