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4. Apple in the Enterprise
When Channel Insider asked solution providers what their customers were asking for the most, the answer was shocking: smartphones. No, end users weren’t asking their VARs for the actual smartphone devices, but rather the service and support for those handheld and increasingly powerful mobile devices. Chief among those smartphones is Apple’s iPhone. Increasingly, Apple is appearing in enterprise and business settings beyond the graphic arts. Mac notebooks and desktops are now being offered by businesses to their employees as an alternative to Windows-based PCs. iPhones are nearly as common as BlackBerrys. And Apple innovations are being replicated by competitors in their consumer and business-class products. The proof of Apple’s increasing influence is the growing number of solution providers supporting Apple products. When people ask whether Apple will begin focusing on business sales, the answer is patently obvious: Apple is already there.
>> Apple's Mac, iPhone Gain Momentum in Business, but Channel Program Remains Inscrutable
Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.
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