Top 20 Tech and Channel Trends of 2009

  • By

    Lawrence Walsh

    | Posted 2010-01-04

5. Microsoft vs. Google: Open Warfare

Microsoft CEO Steve Ballmer at the beginning of the decade couldn’t spell Google. That evolved to dismissive attitude to open disdain to – as it is today – open warfare. Microsoft is under assault by Google on several fronts – mobile operating systems, desktop operating system, cloud computing and search. While Microsoft is still more than three times the size of Google, the score in this battle of the veteran software giant against the upstart Web pioneer is heavily weighted in Google’s favor. But Microsoft – now openly acknowledging and painfully aware of the competitive threat posed by Google – has a few tricks up its sleeve. Bing is showing signs of success in search; Microsoft's cloud-based services are building rapidly; and Windows 7 is re-energizing a stagnant PC industry. Google, on the other hand, is relentless – it’s launching its own operating system, building a channel around Google Apps and, it appears, will market its own smartphone. The war is far from over, and it looks as though it will get bloody.

Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.

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